Speedo, Misfit Partner to Introduce Swim Tracker in Apple Stores

Misfit and SpeedoBURLINGAME, CA August 11th, 2015—Misfit and Speedo today are announcing a long-term partnership and the launch of a Speedo-branded activity, swim, and sleep tracker—Speedo Shine. Speedo Shine will initially be available in retail exclusively at Apple stores worldwide on September 1st, as well as on misfit.com and SpeedoUSA.com, for $79.99.

Speedo Shine

Speedo Shine is the first device of its kind that was designed with swimmers in mind. Proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count with  industry-leading accuracy, as validated by Speedo in-pool testing at their advanced development facility, the Aqualab, and work for all stroke types. Speedo Shine syncs with the Misfit app for iOS   and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit.

Speedo Shine is endorsed by elite Speedo athlete, fitness ambassador, and Olympic Gold Medalist Missy Franklin. “One of the most difficult parts of swimming for fitness is keeping track of laps and the Speedo Shine eliminates that challenge,” said Franklin. “With the Speedo Shine, you can focus on getting the most out of your water workout and it’s also a great looking accessory to wear.”

Speedo Shine is made out of durable and beautiful aircraft-grade aluminum and is offered in new light silver color, Pure. Like the original Misfit Shine, Speedo Shine is waterproof to 50 meters.  Extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. Since it never requires charging,  Speedo Shine makes activity, sleep, and swim tracking a seamless experience.

Misfit invents and manufactures wearable and smart home products

About Speedo
Speedo is the world’s leading swimwear brand. The teams at Speedo are passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and  supporting swimming from the grassroots to the elite level.

About Misfit
Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar,  co-founder and former CTO of AgaMatrix.

Misfit product images and videos: http://www.misfit.com/media
Copyright 2015 Misfit Wearables Corporation. All rights reserved.

Media contacts:
Amy Puliafito
apuliafito[at]misfit[dot]com
(415) 868-5249

Christine Thomas
Christine.Thomas@uegworldwide.com
(212) 704-4505