Asus announces Zenwatch at IFA 2014

ASUS ZenWatch-01Asus recently announced their new Zenwatch as well as other products at the IFA trade show in Berlin this year. The announcement comes alongside other product announcements including a new razor-thin QHD-enabled laptop and two new tablets, but the wearable is almost certainly the highlight of the show.

The company’s first wearable device is powered by Android 4.3, and incorporates connectivity features with ZenUI, the operating system that Asus uses for their smart phone line. The device stands on its own, though. Designed with Asus’ “Start with People” philosophy in mind, the watch has a wide array of smart features such as Remote Camera, Tap Tap, Cover to Mute, Find My Phone, and Watch Unlock. The wearable also possesses a 9-axis sensor that allows it to monitor your heartbeat, calories burned, relaxation level, and other biometrics. Mitch Yang, the Asus Design Center Vice President, had this to say, “We want to deliver a seamless digital experience for everyone to enjoy. With our ZenWatch, you will always be connected to everything that matters in your life.”

The watch is expected to launch in the fourth quarter of 2014, and should retail for around $260, if the European price is anything to go by (199 euros)

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